Category Channel Launches

Stories of launching Broadcast, Cable, and Streaming channels

Moviewatch Becomes REELZ

In the spring of 2000, I was contacted by Rod Perth, then President of Television, who was in the planning stages with Hubbard Broadcasting and Stan Hubbard Jr. to develop an innovative new cable channel called “Moviewatch.” After a series…

WAMI

Why look back at a launch that occurred over 25 years ago? For a couple of reasons: I wanted to take the opportunity to tell the story of WAMI and USA Broadcasting from my perspective. Since this blog is about…

LATV Launch

In mid-2006, Adam Ware reached out to me and asked me to meet him at the local TV station KJLA in West Los Angeles. He had been approached by Walter Ulloa to develop a launch plan for a digital-tier broadcast…

EbonyLife TV Launch

It all started with a zoom call at XE5 Media a company of two, Mark Sonnenberg and myself. In 2012 we had a very preliminary conversation with Mo Abudu about consulting on her channel launch, but she was looking for…