You thought it was going to be easy! On the production side of the business, everything keeps getting easier. Cameras are lighter and smarter, editing software is more powerful, and IP workflows have stripped away a lot of the technical…
Linear programming is fading fast, on-demand has become the norm, and most independent FAST channels are struggling to survive—let alone thrive. But there’s a shift happening. As the dust settles, TVOD may quietly be emerging as the model best suited…
Creating, Spreading, and Cashing In Let’s start with creating. I dislike the overuse of the term content when it comes to launching an original television program. Using such a generic word to describe everything that’s produced feels degrading to the professionals who create…
We always like to start with a little history lesson, and this is no different. A good place to begin is by defining the type of space used for television production. There are several categories, and while there are always…
From concept to Global Streaming Platform The Beginning: A New Opportunity It all started in mid-2018 with a call from Mark Sonnenberg, asking me to meet with Amie Martin about a new project. At the time, Mark and I had…
To start, we’ll make the assertion that podcasts are talk shows. Audio-only podcasts equate to radio talk shows, while those with video and audio versions compare to broadcast TV talk shows. The Evolution of Talk-Based Programming Talk has been part…
Podcasting has evolved into a multi-billion-dollar media industry. Let’s take a look at its origins before exploring why the industry has moved toward streaming technology. Early Days: RSS and Downloadable Podcasts Before the mid-1990s, the ability to distribute continuously updating…
The rise of Over-the-Top (OTT) streaming was supposed to revolutionize media distribution, giving new voices a platform free from the constraints of traditional broadcasting. However, while the technology has made this possible, the struggle for independent voices to be heard…
The Fun of Launching a Streaming Network Suddenly, it hits you: you have a groundbreaking concept for programming. You’re confident there’s a significant audience looking for the kind of shows you want to create. You’ve seen the big players shy…